Digitial Marketing Specialist (CRM Expertise)
Listing reference: manco_000089
Listing status: Online
Apply by: 5 April 2022
Position summary
Industry: Education & Training
Job category: Others: Education and Training
Location: Durban
Contract: Fixed Term Contract
EE position: No
Introduction
MANCOSA, a DHET registered and CHE accredited private higher education distance education provider, offering undergraduate and postgraduate business qualifications, has the following vacancy available: Digital Marketing and CRM Specialist
Job description
This is a really exciting opportunity to step into a mid-level digital marketing role within one of Southern Africa’s leading distance private higher education institution.
You will be responsible for managing all digital and CRM marketing efforts across MANCOSA with priority focus on growth demands and lead generation through digital channels by serving as the liaison between MANCOSA and our Digital Marketing Agency.
Key Responsibilities and Duties of the Role
- Develop, execute, implement and optimize Digital Strategies for MANCOSA
- Manage and maintain the company’s website and associated microsite(s)
- Campaign analytics and analysis
- Manage and maintain the company’s social media platforms
- Content strategy and management of production thereof
- Campaign management and online reputation management
- Manage user rights
- Event Social Media Coverage & CRM Collection
- Pre- and post-event digital amplification and content creation (working with in-house design team / partnering agencies / freelance consultants)
- Attend brand events to assist with the management of CRM collection, digital activations, videographers and to capture live social media coverage
- Generate frequent Meltwater reports
- Offer insights and strategic input based on report insights
- Stay appraised of and be comfortable implementing new digital trends
- Negotiate contracts with service providers
- Internal CRM Database Management
- Email nurturing campaigns & SMS Marketing, as well as report on delivery results
- Manage event invitations, guest lists and RSVPs as well as report on delivery results
- Work with in-house design agency and freelance consultants on various CRM and brand projects
- Develop, nurture, and manage online communities
- Work within agreed budgets
Behavioural Attributes and Competencies
- At MANCOSA, we actively prioritise the right attitude combined with the right behavioural attributes in combination with experience
- A growth mindset and a “can-do” attitude. People with a growth mindset “tend to thrive on challenges and embrace failure as a mechanism for learning and development”. They constantly question the world and their place within it, and look for opportunities to improve themselves and the environment around them
- Constant curiosity and hunger for learning
- Excellent written and verbal communication skills. Not only is communication one of the most important elements of this role, but you are also an ambassador of MANCOSA
- Professionalism, patience and kindness. Dealing with people on a daily basis can be taxing, and it takes a particular kind of person to keep calm, cheerful and effective
- Team player who can work under pressure
- A passion for education. This is critical.
Minimum requirements
Qualifications, Requirements and Skills
- Marketing degree or similar qualification
- Digital Marketing postgraduate or short course(s)
- Minimum 3 years experience in Digital Marketing (Agency or in-house)
- Highly inclusive and professional stakeholder management skills
- Proven ability to plan and manage budgets
- Communication, and decision-making skills
- Content Management System (CMS) knowledge & experience. SalesForce advanced knowledge is advantageous
- Online monitoring software knowledge & experience
- Online content production
- Google Analytics as a top proficiency
- Confidence to present to senior management
- Experience working in Ed Tech is advantageous
- Ability to work independently and use initiative
- Endurance and tolerance for extended hours
- Understanding the importance of attention to detail
