Brand Specialist

Listing reference: manco_000638

Listing status: Online

Apply by: 20 February 2025

Position summary

Industry: Education & Training

Job category: University and Academy

Location: Durban

Contract: Fixed Term Contract

EE position: Yes

Introduction

The Brand Specialists is tasked with the success of the MANCOSA brand. S/he plans, develops and directs marketing efforts to increase the value and performance of MANCOSA and all subsidiaries. The Brand Specialist must focus on developing a brand’s profit and loss performance, image and positioning compared to competitors. S/he will have a good understanding of their audience and customers and have strong creative, analytical and organization skills. S/he have a good handle on consumer and market insights, including the ability to analyse market data, and will be tasked with conducting consumer research. The position requires close collaboration with marketing, management and all internal and external stakeholders.

Job description

DUTIES/TASKS

Manage and enhance MANCOSA’s brand or reputation in the public's eye.
Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends, at a programme and regional level and in the SADC Region
Develop detailed consumer insights and persona’s that will inform marketing campaigns and strategies
Identify brand building areas and opportunities
Must be able to work with external research agency from brief to conclusion stage
Provide design and direction for marketing collateral
Develop strategies and manage marketing campaigns across print, outdoor, radio and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
Analyse the success of marketing campaigns and produce detailed reports
Supervising advertising, product design and other forms of marketing to maintain consistency in branding
Meeting with clients and working with colleagues across multiple departments (such as marketing, facilities team, academics, marketing managers, directors and chief marketing officers)
Develop accountability structures/measures for all stakeholders
Managing expense budgets
Develop insights into slow moving programmes and create opportunities to increase programme interest
Organising events such as product launches, exhibitions and photo shoots.
Establishing and maintaining Corporate Identity Document to ensure consistency of branding across all business units.

Minimum requirements

Qualification	· A Marketing degree or equivalent · A postgraduate qualification will be an added advantage

Experience	· A minimum of 5 years’ experience in a marketing portfolio with emphasis on advertising, branding, product management and public relation
Job Related Knowledge and Skills	· Analytical skills and attention to detail · An understanding of trends and the ability to respond to customer needs · Creativity and an ability to produce innovative and original ideas · Team working skills · The ability to manage and allocate budgets · Written and verbal communication skills · Experience with and an understanding of market research. · Time and project management skills, including the ability to work on multiple projects simultaneously · Ability to think strategically and develop appropriate campaigns