• Promoting the MANCOSA brand on all social media platforms
• Develop social media strategies and integrated marketing campaigns that align with and support the organisation's objectives.
• Monitor competition, prospects, and students to generate relevant and actionable insights that help build the business
• Plan, implement and execute the social media strategy
• Increase brand awareness and traffic across social platforms through content development and curation
• Community engagement i.e. be the champion of social media in the organisation
• Benchmark, analyse and review social media targets and goals with marketing team.
• Monitor social media trends and keep abreast of market changes in relation to the Higher Education industry
• Interact and network on all selected social media channels
• Create a social media content calendar to keep the institution on track 
• Work closely with brand ,digital and data leads to craft accurate, attractive and well positioned content
• Ensure brand messages are consistent throughout all communication platforms
• Plan and execute social media plans for all institutional events.
• Prepare analytical reporting for all marketing and social media activity across marketing, events etc as needed eg management reports monthly and by intake, event reports - post event.

Other Duties

• Perform all required daily tasks or any other duty assigned to you by a higher management not listed in your daily tasks
•   Provide assistance to the Regional and Satellite Offices